The City Cycle Committee part 2

15/05

Group Action Minutes

Role Call: Jess absent, Rest was present

What was addressed in the group meeting

• Gathered interview results.
• identified key issues
• -helmets
• -advertising
• Brainstormed solutions 
• researched media and advertising on city cycle

First thing was to bring together our results from the first interviews. 

We found the major issue was Necessity, people didn't feel the need to ride bicycles when there was so much easily accessible modes of transport and anything too short to warrant riding the train or bus was within walking distance. This could be attributed to a lack of cycling culture within Brisbane, people not wanting to ride bikes at all. We can address with whilst also providing advertising for the City Cycle. 

We were also asked to address a Minor issue and decide by next class if this is something worth looking into. We decided to try out the helmet issue because even though it wasn't the highest racking issue it was one people were most vocal about. 

Brainstorming

Advertising Solutions

• Fundraisers/charities
• Free trials
• Money from signing up go to charities
• Play up charity angle 
• Tour de France theme
• Famous bike riders race with City Cycle and regular bikers can race with them
• 'Night Ride'

Helmet Solutions

• Bio-degradable Helmet liner
• Connector for helmets, lock up after ride
• New Design

After presenting our findings to the class, Mathew talked to us about progressing further. Pie charts would make a great illustration of data, Video interviews could make a nice touch to the interactive poster and to make our stuff stand out we had to think outside the box.

With this new information, we came up with a brand new set of interview questions to get to the point of the problem. 

Interview 2

1) 1-5 do public helmets bother you?

2) would biodegradable helmet liners solve the problem?

3) How do you feel about the current helmet design?

4) Would you wear it if it had a better design?

5) How much fun do these ideas sound? 1-5

a) Simple ‘Fun Ride’ Fundraiser

b) Famous bike riders, Ride with your cycling idol!

c) Twilight Ride event

d) ‘Tour de France’ style Marathon

e) Celebrity Ride

6) What charity would you prefer? 1-5

a) Weekly sign up with proceeds to charity? $11

b) Raffles with prizes? e.g. Bikes, subscriptions, helmets

c) Vote in Celebrities for ride with donations?

d) Sponsors donate $1 for every participant?