My idea was an app for parents to quickly find information about video games their children are playing. Today children getting their hands on MA or R rated games isn't as big of an issue as it used to be but it still happens, especially as the average person is trying to do more and become busier. Only recently has Australia added an R rating to video games and whilst this was to create a better rating system, most people simply think of this as allowing extremely violent video games into the country.
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The target audience will be parents of young children. The average age of women having their first child is 29 with 21.4% being over 35 years old. the average age of children starting to use electronic gadgets has fallen to 6.5. adding that onto the age of the first time parents makes for a target audience of 30-40.
The target user can find this very useful if they have a child who likes to play video games but the parents don't have enough time to research the games themselves.
May be ideal fir parents who feel the need to find information about their child's online content and whether or not what they're viewing is safe for them.
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